Over the last decade or so, supercharged ingredient complexes have sparked a skin care arms race, with the industry’s most recognizable brands in a perpetual state of trying to one-up the competition. From unique antioxidants culled from rare berries that grow only in certain far-flung destinations to miraculous complexes said to accomplish the lofty task of making dark spots disappear in a matter of days, when it comes to ingredient stories, we’ve pretty much seen it all. One story whose ending has thus far remained untold, however, is how these ingredients—used topically on the skin, and not merely in a petri dish, as they often are for the sake of clinical tests—actually absorb into the skin.
CAN PRODUCTS REALLY OUTSMART OUR SKIN?
We may not often think of it this way, but in the simplest of descriptions, our skin acts as a barrier—a protective shield that’s designed not only to keep vital elements inside, but to prevent the outside world from coming in. And it’s remarkably adept at its job. For skin care products, this means that even the best, rarest and most expensive ingredients had better employ some sort of plan to effectively get into it. Without an effective means of delivery, products will evaporate on the skin’s surface before they ever get the chance to perform their assigned tasks.
WHEN DELIVERY SYSTEMS FALL SHORT
Because the scientists who formulate skin care products understand that key ingredients need a vehicle in order to get to where they need to go to affect change—not just sit atop the skin—they’ve been hard at work developing delivery mechanisms within the products themselves. So far, they’ve been able to microencapsulate ingredient complexes into molecules said to be tiny enough to do the trick. In theory, it’s a great concept, but it’s still no match for the barrier functions of the skin. Which is why skin care’s major players have been clamoring to figure out a better way.
THE TRUTH OF THE MATTER
The bad news? When it comes to making skin care products with built-in delivery mechanisms that truly enable active ingredients to absorb into the skin and promote visible change, nobody has really cracked the code. The good news? With the help of an at-home device called the JeNu Ultrasonic Infuser—a gadget that’s being talked about as the latest must-have by everyone from Vogue to Elle—you can make up for the abilities your products lack. A super-light wand that takes up about as much room as a nightlight when plugged in to charge, the JeNu Infuser uses the power of ultrasound waves to effectively push ingredients into the skin, to an extent that standard fingertip application simply cannot replicate. In doing so, when used with your favorite skin care, it helps to bring back youthful suppleness while erasing the look of fine lines and wrinkles—and faster than if you were to use the products alone. During clinical trials, it was found that seven times more women were satisfied with the appearance of their skin after just a week of using the JeNu Infuser versus applying products with their bare hands. The best part? This handy little superstar works with any product. And given that it’s simply a better way of applying the products you already use, it adds zero extra steps to your daily routine.